September 23, 2023, 9:34 pm



By Admin

Published on Wednesday 26th December 2018
Last Updated Sunday 16th February 2020

Topic: 6 SURE WAYS TO CONVINCE YOUR CUSTOMERS comment by Emmanuel at 26-12-2018 04:14


According to a research conducted by small business trends, the probability of selling to an existing customer is 60-70% while the probability of selling to a new prospect is 5-20%. Also 80% of your future profits will come from just 20% of your existing customers while 65% of a company’s business comes from existing customers. From this research, you will agree with me that it is much easier to get purchase from an existing customer compared to a new customer entirely.

Today I will be sharing 10 tactics guaranteed to work on any customer to buy your good or products. I am sure there must have been one or more times that you wanted to get something from the market. You might have to visited several stores before you finally settle to buy from a particular store.

Do you know why you didn’t purchase from the previous stores you went to. Most of the times it because the sellers are not convincing enough. They lack the logic to compel you to buy their product.

There are some words that customers need to hear before they purchase from you.

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Six persuasive ways to get your customers patronize you


1. Best – Which would you love to hear:

  1. This toothpaste is one of the best we have.
  2. This toothpaste is the best you can see anywhere.

Logically, you will agree with me that no one will choose a good product over the best product within a very tiny price difference. When the customer hear you use the word ‘best’ in a convincing way. It is just like a sacred word that is only attached to the BEST.

Note: Do not deceive your customers if you know the product that are offering for purchase in not worth what you are giving out. Keep working on the product until you know it is actually best.


2. Guaranty

Nobody wants to spend their hard earned money on a fake product, they will always want to go for the original. Getting an original product definitely means paying higher. Customers needs to be sure they are getting the value for what they are paying for and is guaranteed to be the best.

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3. Keep the list of benefit short

You might think giving your customers a list of 1000 things your product can do is the best, but trust me, it doesn’t work most of the time.

Which would you prefer to hear:

  1. Here are the 20 benefits of using our product
  2. This product is guaranteed to do these two things accurately and effectively.

You don’t have to bore your customers with unnecessary list just to make them patronize you. Keep it short, simple and precise.


4. Emphasize on what makes your service special

You have to let your clients know what makes you unique, that is, why you are different from others.


  1. This Software works effectively
  2. This product is equipped with an additional feature that makes it function even when you are asleep.

Your customer definitely want to know what makes you different.



5. Compare

In process of convincing your customers to purchase from you, sometimes you need to compare what you are offering with other competitors or products.

You need to let them know the edge this product has over the other. Let them be aware of the advantages and disadvantages one has over the other. The price difference and the ease of use.


  1. Toyota vs Honda
  2. Vitaform vs YoFoam
  3. Facebook vs Twitter et

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6. Know the difference between feature and benefit


A feature is something that a product or service "is" or "does." A benefit is something that the product or service "means" to the customer.

 For example:

Wrong: "This car has a reinforced safety roof." (feature)

Right: "This car keeps your family safe." (benefit)

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Do you have any questions, please use the comment box below. Don't forget to share and like this post.

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